Updated November 27, 2013
Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances. Major brand names used in the United States include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, Admiral®, Laundry 1-2-3™, and Affresh®.
We understand that visiting a company's web site or doing business by e-mail, phone, fax or direct (postal) mail requires trust on your part. We value this trust, and if we collect or use information about you, we will do so in a responsible manner consistent with this Statement.
This page describes how Whirlpool Corporation and its brands handle information we learn about customers in the United States. Certain specialized services offered by Whirlpool Corporation, such as the Smart Appliance Services, have their own web sites and corresponding privacy statements that can be viewed on those web sites.
Whirlpool Corporation may, from time to time, contact you with communications regarding our products or services. These communications may come from Whirlpool Corporation or one of its brands, and may involve product information, marketing or promotions, research, and/or other topics. To contact you, Whirlpool Corporation and its brands may use the information you provide to us, including e-mail, direct (postal) mail, fax or phone. You may, at any time, inform us that you do not want Whirlpool Corporation and its brands to contact you by sending your request to our Privacy Officer using the contact information below. You may also opt-out of promotional e-mail communications from one of our brands by clicking on a link provided in that brand's promotional e-mail message. However, please note that you cannot opt-out from all communications, as Whirlpool Corporation and its brands may need to send you information related to our products (e.g., warranties, service reminders, etc.), your orders or accounts, etc.
Whirlpool Corporation collects two types of information: Personal information and aggregate or "combined" information. Personal information is data specifically about you, which you typically provide on a voluntary basis. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically. You cannot “opt-out” from having aggregate information collected.
Unless otherwise stated at the point of collection, Whirlpool Corporation may use your personal information for several reasons, including but not limited to, fulfilling orders, informing you about product service and warranty issues, sending you marketing communications, auditing and improving upon the level of service we provide to our customers, etc. Regardless of what may be said at the point of information collection, Whirlpool Corporation reserves the right to contact you in the event of a service notification for your registered appliance, or to issue other notices concerning the safety of your appliance regardless of your stated privacy preferences. Whirlpool Corporation uses aggregate information only as anonymous grouped data to better understand how visitors use our site, such as the pages most frequently viewed, the paths visitors use while navigating the site to optimize the experience, and to count the number of visitors.
Whirlpool Corporation may disclose your information to third parties acting on our behalf, such as call center operators, shippers, servicers, people who analyze data for us, etc. While these third parties have access to some of the information Whirlpool Corporation may have about you, the information is limited to what they need to know to do their jobs. Whirlpool Corporation may disclose and share your information with our brands, such as the ones listed at the beginning of this policy. If Whirlpool Corporation sells an affiliated company or other business asset, we reserve the right to transfer your personal information in connection with such a sale. Also, Whirlpool Corporation may disclose your information as necessary (1) if we determine a web site or policy violation has occurred; (2) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of Whirlpool Corporation; (3) to respond to judicial process and in cooperation with law enforcement agencies, or as otherwise required by law; and (4) to assist us in fraud prevention or investigation.
If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their direct marketing purposes, and your choices with respect to such disclosures. Because it is our policy not to share your personal information with third parties for their own marketing purposes unless you are first given the opportunity to opt-out from such sharing, we are exempt from having to meet this requirement. If you still wish to learn more about our compliance with this requirement, please contact us using the contact information provided in this Policy.
From time to time, we may update this Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material (that is, we make a major change in the important points of the policy), we may alert you to the changes in a more prominent way. For example, we may temporarily highlight the new or revised sections in this Policy, temporarily post a prominent notice on our home page or registration/login page, or temporarily add the word “Updated” to the title of this Policy and any hypertext links pointing to this Policy. In some instances, we may also send you an e-mail message or other communication telling you about the changes and any choices you may have or actions you can take before they go into effect. Your inaction or continued use of our Online Services after any such alerts or notices, or your acceptance of any changes for which we require your prior approval, will tell us that you agree to these changes. If any changes we make will affect, in a material way, the way we treat any personal information collected directly from children/students, we will first contact parents (or, in the school context, the appropriate educators) and obtain the required form of consent.
Whirlpool Corporation is committed to maintaining the security of the data you provide us and will take reasonable precautions to protect your personal information from loss, misuse or alteration. Please note that there is always some risk in transmitting information over the Internet. We do use secure connections on our web sites to protect credit card information during its transmission.
Some of our web sites may contain links to web sites owned by other companies. Because Whirlpool Corporation has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy statement of each site you visit. Whirlpool Corporation is not responsible for the content or privacy practices of sites owned by other companies.
Our website and applications are aimed at a general audience and Whirlpool Corporation does not generally seek to collect information about children under the age of 13. If we offer an app or website feature that collects information about a child under age 13, we will detail the type of information that we collect and how we use and disclose that information. We will obtain parental consent before we collect, use, store or disclose any personal information about a child under the age of 13. A parent or guardian of a child may contact us to request that we delete such information, if any, from our records. To do so, contact our Chief Privacy Officer.
Whirlpool complies with the U.S. – E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union and Switzerland respectively. Whirlpool has certified that it adheres to the U.S – EU and Swiss – EU Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Information regarding both the E.U. and Swiss Safe Harbor Frameworks can be found at: http://export.gov/safeharbor.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at https://feedback-form.truste.com/watchdog/request. Please click here for fax and postal mail information. TRUSTe's Dispute Resolution process is only available in English.
If you are a registered user of this site, you may review, revise, correct or update your information at any time by updating your profile. You may also submit a request to our Chief Privacy Officer if you would like to update or change personal information that Whirlpool Corporation has about you.
For more information, contact our
Chief Privacy Officer
2000 N. M-63
MD 8522 Benton Harbor, MI 49022
If we make photocopies of information related to your request, we reserve the right to recover related photocopy charges.
By using this web site or any other Whirlpool Corporation web site, you agree to the terms of this Privacy Statement. This Privacy Statement applies only to information provided by or collected from customers in the United States and is not intended to describe data handling procedures for information collected by other linked web sites or business partners.
We reserve the right to change or update this Privacy Statement at any time.